Arte Viva Management is a boutique artist & arts management agency.

We represent a roster of professional actors & actresses, performing in theatre, film, television & on radio and a select listing of top musicians, mainly in the jazz and contemporary indigenous genres. 


AVM also provides  local and international tour & production services for music and the performing arts, working with a strong network of independent suppliers and professionals.

Based in Cape Town, South Africa, Arte Viva was  formally established in January 2017 by Nikki Froneman, with more than 18 years of experience in arts & culture management and production. ​The Acting Division is headed by Sam de Romijn, an agent with many years in the business.

We have worked with clients and partners that include:

Carnegie Hall

The National Arts Festival

Cape Town International Jazz Festival

Harare International Festival of the Arts

The Cape Town International Film Market & Festival 

Festival Mondial de Theatres de Marionettes

Joy of Jazz


Cape Town Fringe Festival

Performing Arts Creative Exchange

Pro Helvetia

The Embassy of Argentina in South Africa

The Embassy of Uruguay in South Africa 

The Embassy of South Africa in Argentina

Innovation Edge

The DG Murray Trust


In music, we have worked with artists (from various countries),

managing and/or producing tours for:

Coco Zhao (China)
Hildegard Lernt Fliegen (Switzerland)

Florence Chitacumbi (Switzerland/Angola)

& Mino Cinelú (USA/France)

Feya Faku (SA)

Ernestine Deane (SA)

Asanda Mqiki (SA)

Bokani Dyer (Botswana/SA)

Herbie Tsoaeli (SA)

Mahube (SA/Bots./Mozam./Zimbabwe)

Adrián Iaies (Argentina)

Escalandrum (Argentina)

Frank Paco (Moz/SA)

Tango Jazz Quarte (Argentina)

Skyjack (Switzerland/SA)

Plurism (Switzerland/SA)

Mateo Mera (Uruguay)



Nikki is a respected arts producer & artist manager with some 18 years of experience working in the performing arts and music, on festivals, tours, cultural projects and live events.  She holds a Bachelor of Arts (Honours) from the University of Cape Town and a Diploma in Marketing & Business Management from Damelin College. 

From 2006 to 2011, she lived in Latin America, mainly in Buenos Aires, where she started and ran Proyecto 34ºS, a platform to promote artistic exchange between Africa and Latin America, working with over 150 collaborators and artists across multiple projects, mainly theatre-based.  She also ran a highly praised home restaurant, Afro-Kitschen, specialising in African food. 


She returned to South Africa in 2012 and freelanced for 5 years, working in theatre & music as a production/tour/artist manager as well as in film as a production coordinator/manager & cast coordinator/casting director, including for the award-winning The Whale Caller, adapted from the novel by Zakes Mda.


Nikki has worked in countries including South Africa, China, Argentina, Brazil, Mozambique, Zimbabwe & France.  She is known for her professionalism, vision and commitment to the arts.  She is fluent in English, Afrikaans and Spanish, and comfortable working with people from across the globe.  She has a great sense of humour and believes living life with passion and fun!  She has a particular interest in promoting access and involvement in the arts to those from all backgrounds and of all abilities.  She is committed to the development of the local performing arts & music industries and having South African theatre, dance & music seen, heard and enjoyed around the world.




Managing Director

Get in touch with Nikki:


+27 84 2266 566




Artist Manager, Actors' Division

Get in touch with Sam:


Arte Viva Management is a proud Associate Member of the PMA.