ABOUT US
Arte Viva Management is a boutique artist & arts management agency.
Based in Cape Town, South Africa, Arte Viva Management was founded in 2016 by Nikki Froneman.
Key business areas:
1) AVM represents a roster of professional actors & actresses, performing in theatre, film, television & on radio. A new addition is a Commercial Board, representing models and other talent.
2) AVM represents a roster of selected Southern African & international musicians, mainly in the jazz and contemporary indigenous & traditional genres.
3) AVM provides local and international tour & project services for music and the performing arts, working with a strong network of independent suppliers and professionals.
We have worked with clients and partners that include:
Carnegie Hall | The National Arts Festival | Cape Town International Jazz Festival | Harare International Festival of the Arts | The Cape Town International Film Market & Festival | Festival Mondial de Theatres de Marionettes | Joy of Jazz | ASSITEJ SA | Cape Town Fringe Festival | PACE - Performing Arts Creative Exchange | Pro Helvetia | The Embassy of Argentina in South Africa | The Embassy of Uruguay in South Africa | The Embassy of South Africa in Argentina | Innovation Edge | The DG Murray Trust | Concerts SA | Jazz in the Native Yards |
MEET THE TEAM
NIKKI FRONEMAN
Managing Director
Nikki is a respected arts producer & artist manager with some 20 years of experience working in the performing arts and music, on festivals, tours, cultural projects and live events. She holds a Bachelor of Arts (Honours) from the University of Cape Town and a Diploma in Marketing & Business Management from Damelin College.
From 2006 to 2011, she lived in Latin America, mainly in Buenos Aires, where she started and ran Proyecto 34ºS, a platform to promote artistic exchange between Africa and Latin America, working with over 150 collaborators and artists across multiple projects, mainly theatre-based. She also ran a highly praised home restaurant, Afro-Kitschen, specialising in African food.
She returned to South Africa in 2012 and freelanced for 5 years, working in theatre & music as a production/tour/artist manager as well as in film as a production coordinator/manager & cast coordinator/casting director, including for the award-winning The Whale Caller, adapted from the novel by Zakes Mda.
She founded Arte Viva Management in 2016 and has subsequently focused on artist management and tour production.
Nikki has worked in countries including South Africa, China, Argentina, Brazil, Mozambique, Zimbabwe & France. She is known for her professionalism, vision and commitment to the arts. She is fluent in English, Afrikaans and Spanish, and comfortable working with people from across the globe. She has a great sense of humour and believes in living life with passion and fun! She has a particular interest in promoting access and involvement in the arts to those from all backgrounds and of all abilities. She is committed to the development of the local performing arts & music industries and having South African theatre, dance & music seen, heard and enjoyed around the world.
IAN GARETH HADFIELD
Artist Agent, Actors Division
Ian Gareth Hadfield has been involved in the entertainment industry for close to 30 years. He has a wealth of experience as an agent for actors and models, having worked for agencies in Cape Town, Johannesburg and Durban including GAPA Model Agency, Bluestar Management, Boss Models, Authentik Management and D&A Model Management.
At school, he was the Presto Theatre Club Actor of the Year; and the spark was born. His tertiary education included Drama, Dance and Literary Theory. But Ian knew instinctively that there was more to performance than learning about the Greeks and this lead to a lifetime quest to find methods and techniques that are authentic, modern and pragmatic. He has been an acting coach for some 15 years and in 2023 founded the Pure Acting Academy. Ian has trained and coached hundreds of aspirant actors of all ages which is his passion – seeing performers grow and become the best versions of themselves.
As a performer, Ian has appeared in musical theatre productions including ‘My Fair Lady’ and ‘Oliver!’. He has written and performed one-man-plays, as well as two and three-handers such as ‘Betta Resplendes’ and ‘Fraud’. He has directed theatre productions such as ‘for colored girls/ who have considered suicide’, ‘A Streetcar Named Desire’ and ‘Macbeth’. On television he has appeared in the television series ‘Black Sails’ and also in a series of music videos for Warner Music Germany.
Ian is also a certified Life Coach, NLP Practitioner, Cognitive Behavioural Therapist and Mindfulness Coach.
Get in touch with Ian:
ian@artevivamanagement.com
Get in touch with Morgan:
morgan@artevivamanagement.com
MORGAN KAYE
Booking Associate - Europe (Arte Viva Music)
Morgan Kaye has 18 years’ experience in the music industry in Sub Saharan Africa and Western Europe.
Morgan started her career in PR, Radio and Production Management for Electromode IngRooves. She later went on to work for, and co-own lucrative booking agency , G Management, with long-term collaborator Chris Ghelakis. The company was acquired by Universal Music in 2017 after being sub-contracted to facilitate the live activities for The Voice South Africa. G Management rebranded to UMG Live and became the largest booking agency in Sub Saharan Africa.
Morgan relocated to Berlin in 2020 to work for scale-up company, Paradise Worldwide, to head up the publishing and copyright operations for the independent distribution company.
In 2022, she relocated to the Netherlands as global support for Arte Viva.
Morgan also consults to music clients in Sub Saharan Africa, Benelux and Germany.
Arte Viva Management is a proud full member of the PMA (Personal Managers Association of South Africa & NAMA (National Association of Model Agencies in SA) & a Patron member of SAGA (South African Guild of Actors).
Arte Viva Management is proud to have committed to the Keychange Pledge.
Nikki Froneman is a member of Women in Music.
NIKKI
FRONEMAN
Managing Director
Nikki is a respected arts producer & artist manager with some 18 years of experience working in the performing arts and music, on festivals, tours, cultural projects and live events. She holds a Bachelor of Arts (Honours) from the University of Cape Town and a Diploma in Marketing & Business Management from Damelin College.
From 2006 to 2011, she lived in Latin America, mainly in Buenos Aires, where she started and ran Proyecto 34ºS, a platform to promote artistic exchange between Africa and Latin America, working with over 150 collaborators and artists across multiple projects, mainly theatre-based. She also ran a highly praised home restaurant, Afro-Kitschen, specialising in African food.
She returned to South Africa in 2012 and freelanced for 5 years, working in theatre & music as a production/tour/artist manager as well as in film as a production coordinator/manager & cast coordinator/casting director, including for the award-winning The Whale Caller, adapted from the novel by Zakes Mda.
Nikki has worked in countries including South Africa, China, Argentina, Brazil, Mozambique, Zimbabwe & France. She is known for her professionalism, vision and commitment to the arts. She is fluent in English, Afrikaans and Spanish, and comfortable working with people from across the globe. She has a great sense of humour and believes in living life with passion and fun! She has a particular interest in promoting access and involvement in the arts to those from all backgrounds and of all abilities. She is committed to the development of the local performing arts & music industries and having South African theatre, dance & music seen, heard and enjoyed around the world.