About Arte Viva Management

Managing Director

Sam de Romijn

HOD: Actors' Division

Arte Viva Management is a boutique artist & arts management agency. 

We represent a select group of South Africa's top musicians, mainly in the jazz and contemporary indigenous genres,

and a roster of professional actors & actresses, performing in theatre, film, television & on radio.  

AVM also provides  local and international tour & production services for music and the performing arts,

working with a strong network of independent suppliers and professionals.  


Formally established in January 2017, the agency is based in Cape Town, South Africa and headed by Nikki Froneman,

with more than 18 years of experience in arts & culture management and production. 

In September 2018, Sam de Romijn joined Arte Viva to head up the new Actors division. 

Sam has some  17 years experience in theatre, and has worked as an acting agent for the last 5 years. 


In music, we have produced tours for artists including:

Coco Zhao (China)
Hildegard Lernt Fliegen (Switzerland)

Adrián Iaies (Argentina)

Escalandrum (Argentina)

Skyjack (Switzerland/SA)

Plurism (Switzerland/SA)

Bokani Dyer (Botswana/SA).  

We have worked with clients and partners including:

The National Arts Festival

Cape Town International Jazz Festival

Harare International Festival of the Arts

The Cape Town International Film Market & Festival

Festival Mondial de Theatres de Marionettes

Joy of Jazz


Cape Town Fringe Festival

Performing Arts Creative Exchange

Pro Helvetia

The Embassy of Argentina

The Embassy of Uruguay

The Embassy of South Africa


African Bush Camps

Castle Milk Stout

© 2017 by Arte Viva Management. 

All rights reserved.